Inside the Ropes: Fine-Tuned at the BMW Charity Pro-Am

When we were invited to take part in the BMW Charity Pro-Am presented by TD SYNNEX, we saw it as more than a tournament, it was a chance to show how Fine-Tuned performs under pressure, with real players, in real-time.

Hosted at Thornblade Country Club during the Korn Ferry Tour event, our team set up on-site and brought the full fitting kit to the range. With over 100 Pro-Am participants in the field, we went to work fitting as many players as possible before they teed it up.

We fit over half the field into custom-built Fine-Tuned putters, built specifically for their stroke, eye line, and tendencies amongst other attributes.

Real Fitting, Real Feedback

During the practice rounds, players were able to experience the same full-scale fitting we offer to every Fine-Tuned customer. Complete with data-backed recommendations.

As part of the experience, players were able to personalize their putters with engraved details turning a performance build into something truly one-of-a-kind.

The reactions were immediate. Players were blown away by the depth of the kit and the speed at which they found their fit. Many had never seen so many options available and certainly not in a Pro-Am setting.

Post-Event: Performance That Shows Up Fast

Every player who had the opportunity of a Fine-Tuned fitting experience at Thornblade received their custom-built putter within two weeks of the event. Since then, the feedback has continued to roll in:

“Best putter I’ve ever used.” “I didn’t know I could putt like this.” “I’ve already dropped strokes and it hasn’t even been a month.”

We’ve had calls, texts, and emails from players across the field, all echoing the same message: this made a difference.

More to Come

Thornblade was just the beginning. As we continue to expand our footprint at premier golf events across the U.S., we’re bringing Fine-Tuned’s philosophy of fitting without compromise to more players than ever before.

Whether it’s a private fitting or a tournament week activation, we’ll be there.